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Pfizer is suing a little-known advertising agency for a PR stunt that used the drug company’s Viagra logo.
Jet Angel, the ad agency, reportedly sent this e-mail to executives: “Jet Angel hopes that you enjoyed yesterday’s visit to NYC including all your free PR. It is the intention to make a second trip next week, with the VIAGRA Missile, and ‘riding’ on top will be two models handing out free condoms!”
The Pulse
At The Pulse, we offer a range of discussion on the pressing healthcare issues of the day, from Big Pharma and the Food and Drug Administration to the healthcare debate on Capitol Hill. Contact Jaimy Lee, healthcare reporter, at jaimy.lee@prweek.com.
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